GreenX(TM)(R) for Media Film and Fashion Sector
The Eco-Leadership Standard For Green Boardrooms
The film, television, and fashion industries are significant contributors to global carbon emissions and environmental degradation. A 2021 report by the Sustainable Production Alliance highlighted that large-scale film productions emit approximately 1,081 metric tons of CO₂, while medium-sized films produce around 769 metric tons. Television productions are also substantial contributors, with one-hour scripted dramas emitting about 77 metric tons of CO₂ per episode and unscripted shows around 13 metric tons per episode. Earlier studies, such as a 2006 UCLA report, estimated that the U.S. film and television industry generated 15 million tons of CO₂-equivalent gases annually. To put this into perspective, an average film with a $70 million budget today generates approximately 2,840 tons of CO₂—equivalent to the emissions from multiple round trips to the moon. The fashion industry as well is highly impactful - According to the World Bank, it accounts for 10% of annual global carbon emissions, surpassing the combined emissions from all international flights and maritime shipping. Textiles rank as the fourth-largest category in resource and water consumption, following food, housing, and transport. Collectively, the fashion industry emits as many greenhouse gases annually as the economies of France, Germany, and the United Kingdom combined.
As consumer awareness grows and the demand for sustainable products increases, the media, entertainment, and fashion sectors must proactively address these environmental challenges. Global brands are striving to uphold corporate standards in health, safety, labor rights, sustainability, quality, pollution control, and waste management. Despite these efforts, progress has been sluggish, particularly in regions like India, SE Asis and Australia - where environmental policies and guidelines for sustainable development of media, film and fashion industries are still to emerge. Environmental management and climate change initiatives remain under-emphasized in these sectors. Recognising the need to sustainable development of these sectors, Krystahl developed - GreenX™®.
Krystahl, a pioneer in sustainable development, introduces GreenX™®, The Eco-Leadership Standard, to guide the media, film and fashion industries toward ecologically sound, climate friendly, transition of media, film and fashion sector. GreenX™® offers a comprehensive certification process, enabling the leadership of media, film production houses and fashion hubs, to showcase their commitment to environment & climate leadership and sustainability compliance on a global scale. The certification process involves five steps: Registration, Advisory, Evaluation, Certification, and Awards & Recognition. Refer https://krystahl.in/products/green-x/. Recognizing that sustainability is a leadership imperative, GreenX™® empowers executives to drive seamless green transitions. GreenX™® is a strategic solution, provides all that’s necessary to navigate and accelerate their organization's green transition, ensuring impactful and measurable results.
For media, film and fashion sector organisations, those unsure of where to begin their sustainability journey, Krystahl has developed the GreenX™® Scanner, an accessible tool to assess the current sustainability status of an organization. This scanner serves as an initial step toward a greener transition and can be accessed at https://www.krystahlesg.cloud/login_greenx .
GreenX™® is specifically designed to facilitate the green transition of influential sectors, those are yet unaccounted for their environment and carbon footprint, setting a precedent for the global fashion, media, and entertainment industries. GreenX™® empowers film production houses, OTT platforms, media channels, fashion show organizers, and fashion hubs to adopt eco-friendly practices. Aligned with international ESG standards, GreenX™® certification enables clients to demonstrate their environmental commitment to the world.
Implementing the GreenX™® certification has the potential to significantly reduce the environmental impact of the film and fashion industries. By adopting sustainable practices, these sectors can not only decrease their carbon footprints but also set a precedent for environmental responsibility, inspiring other industries to follow suit. The social impact of such initiatives is profound. Embracing sustainability fosters job creation in green technologies and promotes awareness about environmental issues among audiences worldwide.
About 75 large media companies based in Delhi and many more regional channels almost in every state across the India, can leverage this great opportunity for green transition of their media house, become ‘Carbon Neutral’ with GreenX™®, while reducing their environmental footprint.
The potential reach of GreenX™® is extensive. In Hollywood, the 'Big Five' studios—Universal Pictures, Paramount Pictures, Warner Bros., Walt Disney Studios, and Sony Pictures, Lionsgate, MGM Studios, Dreamworks Pictures and many more production houses, plus 50+ OTT channels like Netflix, HBO, Paramount+, Peacock etc —along with numerous independent production companies and OTT channels, could benefit from adopting GreenX™® standards.
In Bollywood, leading production houses such as Yash Raj Films, Dharma, Maddock, Red Chillies and 100+ film production houses and many OTT channels, which have produced numerous successful films, stand to gain from integrating sustainable practices into their operations. Similarly, Tollywood, that comprises numerous production companies like Vyjayanthi Movies, Geetha Arts, Sri Venkateswara Creations, Annapurna Studios, Arka Media works and 50+ film production houses with its vibrant film production industry based in Hyderabad, could leverage GreenX™® to enhance their environmental stewardship. By implementing GreenX™® certification for the leaders of these media and film production houses, can lead the way in promoting sustainability within the global entertainment industry. Needless to say, GreenX™® has the potential to enable the green transition of these channels—including making them ‘Carbon Neutral’—if its recommendations are followed.
To learn more about GreenX™® and embark on your organization's sustainable transformation, visit GreenX™® on https://krystahl.in/products/green-x/ and connect with us on greenx@krystahl.in . Embrace this opportunity to position your business as an ethical and environmentally responsible leader in your industry.
CONNECT : Shalini Sharma, Ph.D.; Innovator & Patent Holder, Director, Krystahl
EMAIL: GreenX@krystahl.in I
URL: https://krystahl.in I www.krystahlESG.cloud
#IFRS #AASB #BRSR #ESG #GHG #Australia #India #Green #Boardrooms #ClimateChange #Sustainability #Industry #Films #Sports #Media #Fashion
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DATE: 01 Jan. 2020
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